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How and When to Hire a Financial Advisor

A major life event is often the moment people start looking for an advisor. Learn how advisors differ, what to ask & why couples should choose one together.

Laryssa Freeman, CFP®, founder of Meritage Wealth Management
Laryssa Freeman
August 2, 2025
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Editor’s note: Originally published August 2, 2025. Updated October 9, 2026 with current Bureau of Labor Statistics figures and to remove statistics that could not be verified.

Since beginning my career as a financial advisor in 1999, I’ve witnessed firsthand the wide range of ways financial advisors serve their clients.

I started my journey at a regional firm in Silverdale, Washington, while my husband was stationed at Naval Submarine Base Bangor. After we relocated back to Carlsbad, California, I worked for a large national wirehouse firm before eventually founding my own independent Registered Investment Advisor (RIA) firm, Meritage Wealth Management.

These experiences showed me something firsthand that was not apparent when I began my career in 1999: not all financial advisors are the same. In fact, they can differ drastically in how they work, what services they offer, how they get paid, and how deeply they get to know their clients.

To add to the confusion, the U.S. Bureau of Labor Statistics counted about 299,400 personal financial advisor jobs in 2025, and there is no single standard for who can call themselves a Financial Advisor.

A Major Life Event Is When Most People Reach Out

Most of the people who contact me are navigating a major life event:

At the exact moment they’re feeling overwhelmed with their life event, they’re also trying to figure out who to trust with their financial future.

And here’s the truth: not every advisor is equipped to walk alongside you during those emotionally and financially complex transitions.

Not All Financial Advisors Work the Same Way

People who call themselves financial advisors, financial planners or financial professionals can vary drastically in:

Specializations: Some focus on investments, others on tax planning, retirement, or business transitions or even simply insurance sales.

Compensation: Fee-only, commission-based, or a combination of the two called fee-based. (You can learn more about these on the FAQ page of my website here.)

Service levels: Investment management only vs one-time financial plans vs. ongoing comprehensive planning and investment management to name just a few.

Philosophy and communication style: Some are product-focused selling insurance, annuities, stocks, bonds or mutual funds, and others are planning-focused. Some do all the talking, others (like me) prioritize listening.

It’s your financial life, so make sure the person guiding you through it is aligned with your values, your goals, and your communication style.

And most importantly: make sure you like them. You’ll be sharing deeply personal information over many years.

Some of my clients have been with me since 2000, and over the years, we’ve shared countless conversations, not just about money, but about family, legacy, and life’s big decisions.

What they’ve valued most isn’t a spreadsheet or a cash flow statement or an investment performance report. It’s having a trusted, impartial sounding board to bring clarity and confidence to each new chapter of their retirement.

A Word to Married Couples: Plan Together

If you’re married, it’s essential that both partners are involved in choosing and working with a financial advisor. Here’s why:

  • Women often outlive their spouses, and many spend their final years single.
  • Many men pass away while married, sometimes leaving behind partners who may not have been fully engaged in financial decisions.
  • When a spouse dies, the surviving partner often loses one Social Security check, which can impact their monthly cash flow.
  • They may also face an increased tax burden when moving from "married filing jointly" to "single" status, despite living on less income.

And perhaps most telling:

  • Many widows change financial advisors after their spouse’s passing because they didn’t feel connected or included in the process.

Plan for the Future You Know Is Coming

If you haven’t had this conversation yet with your spouse, don’t wait for a crisis. Do the work now—together—to build a relationship with a financial advisor who can be there for both of you, especially during life’s hardest transitions.

Because in the end, true financial planning isn’t just about numbers. It’s about helping you live confidently through every chapter of life.

About the Author

Laryssa Freeman, CFP®, is the founder of Meritage Wealth Management, a fee-only fiduciary financial planning firm headquartered in Tamarack, Idaho, with a second office in Carlsbad, California. For more than 25 years she has helped retirees and pre-retirees plan for retirement income, taxes, investments, and their estates. Laryssa meets with clients in person in Carlsbad and Tamarack and virtually across the country, and she specializes in serving financially successful individuals and couples, particularly women facing a major transition such as retirement, widowhood, or divorce. She is a member of NAPFA and the XY Planning Network.

Laryssa Freeman

Founder & CFP®

Laryssa is a CFP® professional and the founder of Meritage Wealth Management, with over 25 years of experience.

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