We Offer Financial Planning For Women
For over 25 years we've been working with women heading into retirement, those figuring out life after losing a spouse, and those rebuilding after divorce.
Laryssa Freeman, CFP®
We exist to Help Women heading into retirement—and women navigating widowhood or divorce—simplify their finances, protect what they've built, and Walk Into The Next Chapter of Life.
The Way We Think About Your Finances
We built Meritage around three things that are important to the women we serve. Those three haven't changed since we first opened our doors.
Every Woman's Situation Is Different
No two people have the same life. Every plan we build starts from scratch, because that's the only way to get it right.
We Only Answer To Our Clients
We're independent, which means our advice comes from just one place: what's right for the client?
Built By a Woman, Made For Women
Meritage was built by a woman who believed women deserved an advisor who understands their situation.
Hey there, I'm Laryssa Freeman, CFP®!
My firm, Meritage Wealth Management, is intentionally small to give you a high level of service and advice. While many financial professionals work with hundreds of clients (or more!), I've found it's more important to have in depth conversations with fewer clients vs surface level conversations with many clients.
I split my time between Carlsbad, California and Tamarack, Idaho, and I meet with clients however works best for them—in person at either location, or over Zoom.
I have been working with clients since 1999 and am a CERTIFIED FINANCIAL PLANNERTM professional. I am a member of the National Association of Personal Financial Advisors (NAPFA), the Fee-Only Network and the XY Planning Network.
I enjoy volunteering locally for Assistance League® of North Coast where we are dedicated to serving the needs, primarily of children, in the communities of Carlsbad, Oceanside and Vista.
On a personal note, I attended Carlsbad High School (go Lancers!) and moved to the rainy Pacific Northwest to play college soccer. After two years in the rain, the weather got the best of me and I moved back to Carlsbad, CA and attended Cal State University San Marcos.
A self-proclaimed health nut, I enjoy working out, playing golf and practicing hot yoga. I love to drink in the morning . . . but only if it's a double shot of espresso with a touch of cream. I'm an outspoken advocate for people knowing the difference between saying "I couldn't care less" and "I could care less." I enjoy walking our two Australian Labradoodles, Bogey and Ace, while listening to podcasts and I still meet a least monthly with my dear friends that I met growing up in Carlsbad, CA.
The People Behind Meritage
Every person here is focused on the same thing: making sure our clients feel taken care of and never like just another account.
Idaho, California, And Everywhere In Between
Headquartered in Idaho, with a second location in Carlsbad, California serving clients across the country.
Our Idaho office
Our California office
We work with women all over the country: in Idaho, California, Florida, Washington, Montana, Ohio, Colorado, and beyond.